High School Musical was the
best-selling album that year, Helen Clark was Prime Minister, and to really put this into
perspective; the iPhone didn’t even exist in 2006. (The first generation iPhone
would go on to be released a year later on June 2007.)
The world has changed a lot
in the last 10 years, in large partly due to the digital revolution fueling the age of information we now live in.
Now let’s look at 2016
versus 2006 with a focus on job seeking and recruitment.
Mobile
It’s no exaggeration to say
that the iPhone and Android have changed the world in a major way. Many of us
couldn’t fathom the idea of leading a life without our smartphone.
With mobile we can be online
wherever we are and whenever we want.
Mobile has also completely
revolutionised the way people are interacting with their job hunt.
Today a huge chunk of
content that is consumed by people is via mobile, this includes job advertising
and employer brands.
All businesses need to have
an online mobile presence otherwise it is extremely limiting the way it can do
business. You need to be where your audience is and where they are consuming
content. Those places are social websites, websites of interest and apps.
Uberization
The term uberization takes
its name from the company Uber, which has completely disrupted the global taxi
industry by creating a business model that allows private drivers to be paid
for providing what is essentially the same service.
With the advent of internet
and smartphone apps people and businesses now have the opportunity to instantly
connect in a way they never could before.
This is happening in
countless industries removing the previously necessary middle man, making it a
non-value adding overhead.
An example of this kind of
disruption in the employment sector is Temp Market. Rather than going through
an agency and pay recruiter fees for finding a suitable person, you can simply
go onto the platform enter your criteria and produce a short list of available
temps who meet your criteria.
For temps in 2006 finding a
job might have looked like signing up to an agency, hoping you can find a job
that hopefully pays half a decent wage.
In 2016 temping is
completely different. All you need to do is enter your details on a technology
platform, sit skills tests, write and introduction summarising your work
experience and produce a short video introducing yourself. You can then be
added to a database of temps and be matched to specific jobs that are suitable
for you.
You can literally take on any
work you want, when you want.
Social Networking
In 2006 Facebook had 12
million users and looked like this:
Today, Facebook has over
1.65 billion profiles of active monthly users who consume content via the
website, communicate via messenger and upload and share images via subsidiary
Instagram.
Who would have thought in
2006 social networking would be the tumultuous battlefield it is today. With
competitors vying to present new and enhanced options to lure in users with
communication and content applications like SnapChat, Twitter, Skype, Tumblr
constantly enhancing their product to offer the latest and greatest thing.
For job advertising this
means you can be specifically targeted
based on the industry you work in, how old you are and where you live.
Choice
With the advent of technology
solutions, temp work is now touted as a lifestyle option for people who don’t
want to be confined to the traditional 40 hour working week. With platforms
like Temp Market, people can easily take on work that fits around their
lifestyle, rather than having to forgo certain things because it doesn’t fit
around their work schedule.
This means that people have
choice a when it comes to work that they never did previously.
Want to take on work that
works for you? Check out Temp Market, you can create a profile and accept
assignments that you want. www.tempmarket.co.nz
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