High School Musical was the best-selling album that year, Helen Clark was Prime Minister, and to really put this into perspective; the iPhone didn’t even exist in 2006. (The first generation iPhone would go on to be released a year later on June 2007.)
The world has changed a lot in the last 10 years, in large partly due to the digital revolution fueling the age of information we now live in.
Now let’s look at 2016 versus 2006 with a focus on job seeking and recruitment.
It’s no exaggeration to say that the iPhone and Android have changed the world in a major way. Many of us couldn’t fathom the idea of leading a life without our smartphone.
With mobile we can be online wherever we are and whenever we want.
Mobile has also completely revolutionised the way people are interacting with their job hunt.
Today a huge chunk of content that is consumed by people is via mobile, this includes job advertising and employer brands.
All businesses need to have an online mobile presence otherwise it is extremely limiting the way it can do business. You need to be where your audience is and where they are consuming content. Those places are social websites, websites of interest and apps.
The term uberization takes its name from the company Uber, which has completely disrupted the global taxi industry by creating a business model that allows private drivers to be paid for providing what is essentially the same service.
With the advent of internet and smartphone apps people and businesses now have the opportunity to instantly connect in a way they never could before.
This is happening in countless industries removing the previously necessary middle man, making it a non-value adding overhead.
An example of this kind of disruption in the employment sector is Temp Market. Rather than going through an agency and pay recruiter fees for finding a suitable person, you can simply go onto the platform enter your criteria and produce a short list of available temps who meet your criteria.
For temps in 2006 finding a job might have looked like signing up to an agency, hoping you can find a job that hopefully pays half a decent wage.
In 2016 temping is completely different. All you need to do is enter your details on a technology platform, sit skills tests, write and introduction summarising your work experience and produce a short video introducing yourself. You can then be added to a database of temps and be matched to specific jobs that are suitable for you.
You can literally take on any work you want, when you want.
In 2006 Facebook had 12 million users and looked like this:
Today, Facebook has over 1.65 billion profiles of active monthly users who consume content via the website, communicate via messenger and upload and share images via subsidiary Instagram.
Who would have thought in 2006 social networking would be the tumultuous battlefield it is today. With competitors vying to present new and enhanced options to lure in users with communication and content applications like SnapChat, Twitter, Skype, Tumblr constantly enhancing their product to offer the latest and greatest thing.
For job advertising this means you can be specifically targeted based on the industry you work in, how old you are and where you live.
With the advent of technology solutions, temp work is now touted as a lifestyle option for people who don’t want to be confined to the traditional 40 hour working week. With platforms like Temp Market, people can easily take on work that fits around their lifestyle, rather than having to forgo certain things because it doesn’t fit around their work schedule.
This means that people have choice a when it comes to work that they never did previously.
Want to take on work that works for you? Check out Temp Market, you can create a profile and accept assignments that you want. www.tempmarket.co.nz